This month’s recommended reading selections all deal with the hot topic of artificial intelligence (AI), machine learning (ML), and data strategies. As companies begin to feel the pressure to have strategies in place to maximize data collection usage, these books contain ...
READ MOREThis month’s recommended reading selections come on the heels of Facebook’s algorithm changes favoring posts from family and friends over articles from media outlets—leaving publishers to fill the traffic gap. Consequently, we’re seeing a resurging focus on SEO as publishers look ...
READ MOREThis month’s recommended reading selections offer perspectives that can help you create an optimal work culture, understand the science behind timing, ensure positive customer experiences, and close the gender gap—all key factors that affect your business. Find the tools and ...
READ MOREOur November book picks are informative, interesting, and entertaining—great for holiday gift-giving. And to close out the year, we also bring you TFP’s most popular 2017 book picks, on topics ranging from the rise of additive technology and the science ...
READ MOREIn this era of media overload and emerging technologies, we often find these subjects intersecting. As publishers, we need to make tough choices regarding what we report and the technologies we use to create our business presence. This month’s recommended ...
READ MOREIn today’s hyperconnected environment, publishers and consumers alike are grappling with the implications of information overload and distraction. As publishers, how do we get—and keep—the attention of audiences as technology enables ever-greater media choices? And as consumers, how do we ...
READ MOREGo against the grain. Rewrite the rules of business. Embrace risks. As TFP’s February Book Picks show, the old ways of doing things no longer apply in today’s hyperfast, hyperconnected world. To help you navigate the path to success, we’ve highlighted ...
READ MOREFor better or worse, platforms and other technologies changed publishing and other industries dramatically over the past year. With the rise of social media and evolving IT, content, and business models, it’s more important than ever to understand what’s happening ...
READ MOREDigital news companies are struggling to find their footing as industrywide transformation takes hold. While digital ad revenue is growing quickly, the majority of it is going to big platforms like Facebook and Google. Add in ad blocking and even ...
READ MOREAs you kick back during these last days of summer, check out one or more of our August Book Picks, offering a little something for everyone. From guides on how to successfully create and leverage video—one of the hottest trends among publishers ...
READ MOREEmerging technology and innovative thinkers are shaping a future in which we’ll see dramatic changes in the way we communicate, learn, do business, and live our daily lives. Of course this new world, built on disruptive forces, will present both ...
READ MOREWithout a doubt, the rise of platforms is changing how entire industries do business—in terms of both technology and strategy. In publishing, where distributed content models are now the name of the game, companies are increasingly turning to big platforms like Facebook, ...
READ MOREAs a recent AMMC panel featuring First Lady Michelle Obama highlighted, media and technology more than ever are key to the success of today’s most important social initiatives, enabling content to reach people where they are, in the form they want it, ...
READ MOREDisruptive technologies. Distributed content models. Globalization and transformation. The publishing business has certainly seen some seismic shifts in 2015, bringing both challenges and opportunities. We hope our monthly recommended reading lists have provided you with the resources you need to learn about these ...
READ MOREThere’s no question social media is (or absolutely should be!) a key component of every publisher’s content strategy today. Given the fact that a huge chunk of publishers’ online traffic is now driven by social and direct-to-social distribution models are quickly ramping up, the ...
READ MOREAhead of the launch of the Apple Watch, some analysts estimated that by the end of 2015, shipments of Apple’s first wearable will reach more than 13.7 million units, giving the company a nearly 50% share of the market out of the ...
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