Mobile-first, articlization, effective storytelling, long-form journalism, free vs. paywall, responsiveness and fluidity, device independence, tappable design . . . Is your head spinning yet? Publication designers today are challenged with not only understanding myriad new terms and content delivery approaches, ...
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Mark your calendars! We’re please to announced that Technology for Publishing will be the media sponsor of Idealliance’s Tech & Trends “Going Mobile” industry briefing slated for Sept. 10 at the Heart Auditorium in New York. Hosted by Hearst Corp. and ...
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This week Adobe officially announced the next generation of Adobe DPS in the form of Adobe Digital Publishing Solution. Differentiated from the former Adobe Digital Publishing Suite, which was heavily centered around Adobe InDesign for content creation, Adobe Digital Publishing ...
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Publishing strategies today can no longer be based on content alone. Good journalism is no longer enough to be successful without strong platforms to produce and drive content. More and more, we are seeing that it’s impossible to sustain content ...
READ MOREUpworthy’s Focus on Data, Facebook’s ‘Freebooting’ Problem, IoT Content Strategy, Hearst’s Viral News Push, TFP’s Media Metrics, Women in Media, TFP’s Infographic Pick of the Week, InDesign CC Tip: Using Paragraph Shading Welcome to Technology for Publishing’s roundup of news and ...
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Write on. According to a HubSpot report, 81% of digital marketers see blogging as a critical business process and at least 46% of Internet users read blogs at least once a day. Those are some big numbers, highlighting how essential blogging is to successful ...
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I’ve always been intrigued by how one can best convey the essence of a large set of facts and information in a visual way that has immediate impact (see our recent article from TFP Creative Director Mary Lester on Tools for ...
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Ready, set, write. As this week’s infographic from Bloomfire points out, Bill Gates was spot on with his 1990s “Content Is King” article. Yet in 2015, many organizations are still struggling to find the key to content success. What are they missing? A ...
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Who’s reading what? Here’s an infographic jam-packed with facts and figures on how different generations consume digital content, providing a breakdown by baby boomer, millennial, and Generation X users. Based on a survey of 1,200 people, this week’s pick from Fractl and Buzzstream, posted on Social Times, looks ...
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This month, I was prepared to write about the Apple Watch, its pros and cons, and how publishers should start to consider it as a platform. But given the delays preventing close to an estimated 2 million purchasers from being able ...
READ MOREGiven today’s fast-changing, cross-platform content workflows, it’s not surprising that content governance is a hot topic across the publishing industry lately. But what exactly does content governance mean? Why do you need it? And how do you successfully implement it? Those questions are ...
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I’ve had several discussions with clients in recent weeks about various aspects of content governance and putting some definition around what it is and isn’t. It seems to be the hot topic of the moment, making it an appropriate focal point ...
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With 2,460,000 pieces of visual content shared every minute, how do you make yours stand out? This week’s infographic, brought to you by Market Domination Media and HubSpot, provides some helpful pointers, outlining the keys to strong visual content along with the steps to take when creating ...
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I started out writing this month’s article with a focus on what we could say to help you, our readers, navigate what’s next. Technology disruption has been a driving force in how media is consumed, and how publishers now aim to deliver ...
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More than ever, data is playing a critical role in content decisions, according to this week’s Infographic Pick of the Week, designed by Web presence management firm Conductor and posted by Direct Marketing News. It highlights the results of a survey that found that ...
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To help you determine where you need a presence in the social media world, we bring you an infographic post from SocialTimes that breaks down the various platforms by the types of businesses and media each lends itself to. With unique audiences and formats for sharing content, ...
READ MOREJust as with any of our publishing clients, at Technology for Publishing we also need to continually evaluate who we are as a company, who our audience is, and where we need to go to best serve our clients. Our ...
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This week we bring you an infographic that highlights what you need to know about public domain, including the types of works that can enter the public domain (meaning they become free to use and share) and how evolving copyright laws affect the release ...
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To help you plan for the new year, we’re highlighting an infographic from Curata that offers a roundup of content marketing projections from industry experts, broken down into six categories: measurement, technology, distribution, personalization, content supply chain, and organizational structure. It provides insights on not ...
READ MORENext Issue Media Funding, Vox’s New Native Ad Chief, Q&A With David Carr, Start-Up Model, TFP’s Infographic Pick of the Week, DPS Tip: Testing Your App With TestFlight, Holiday Shutdown Reminder Welcome to TFP’s roundup of news and tips for media industry ...
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