Project Thunderdome’s Demise, A New Online Ad Metric, Long-Form Video on the Rise?, A Ban on Slang, Color Inspiration for Your Next Project, DPS Tip: Relative Navto Hyperlinks, TFP’s Infographic Pick of the Week
Welcome to This Week in Publishing, TFP’s weekly roundup of news and tips for media industry pros! This week we’re sharing stories about the end of a Digital First Media experiment, the “viewable impressions” metric, sources of color inspiration, and more.
- Digital First Media announced this week that is has ended Project Thunderdome, its three-year-old effort to centralize national news reporting across its 75 local daily newspapers. The move, which came with layoffs, is aimed at cutting costs and could be followed by the sale of the newspaper properties.
- The Media Ratings Council has accredited the “viewable impressions” metric for digital ad buyers and sellers to measure ads that are viewed. An ad is considered “viewable” if at least 50% of it is seen for at least one second—not long at all.
- “Long-form journalism” was one of last year’s buzz phrases; is “long-form video” destined to become a trend in 2014? Digiday takes a look at why some publishers are increasingly producing longer video segments (hint: think advertising).
- Gawker Editor Max Read sent out a memo this week notifying staff that henceforth, the use of Internet slang in the site’s content is banned. He wants the gossip site’s writers to “sound like regular adult human beings, not Buzzfeed writers or Reddit commenters.” Ahem.
In her latest post on the TFP blog, designer Mary Lester shares some of her go-to sources for color inspiration. (She’d love to hear about yours, too, so check out the post and share your own favorites!)- This week on TFP’s DPS Tips blog, we explain how to take advantage of relative navigation commands when creating apps with DPS v30.
- See TFP’s Infographic Pick of the Week for a snapshot of how businesses are approaching content marketing to attract and retain customers.
This Week in Publishing appears every Friday on the TFP blog. Every week we compile interesting and noteworthy stories from the publishing world and put together a wrap-up to help our readers stay up-to-date. Think we missed something great? Leave a comment below and let us know!
Posted by: Gina Barrett