Publishers are dealing with extraordinary challenges as they try to shift content business strategies while reshaping the inner behaviors and DNA of their operations to support new goals. Refreshing one’s thinking about change management and how it can best support ...
If you work in the publishing industry, you’ve likely heard the terms paid, owned, and earned media. But what do they mean exactly? That’s what this week’s infographic pick from The Media Octopus, posted on AllTwitter‘s website, explains. It breaks down the differences between ...
Consumer magazines, digital vs. TV ad spend, updated social network demographics, holiday spending projections, and more are among the topics covered in this month’s installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for ...
This week’s infographic pick from Dot Com Infoway highlights important advances in iOS 8, including some 4,000 new APIs that allow developers to build more engaging iPhone and iPad apps and better customize the user experience. It also looks at Apple’s overhaul of the ...
With the holiday season around the corner, marketers are focusing on how to drive greater sales and brand reach through social media outlets. According to an Offerpop survey, highlighted in an infographic on AllTwitter‘s website, more than two-thirds of respondents will increase ...
Content marketing is quickly evolving, but today’s “brand newsrooms” face some significant challenges in finding the resources they need to produce enough content to engage their audiences. In fact, lack of time is a big problem for 69% of content marketers, with only ...
It’s been a challenging four years as publishers have worked to replace declining print magazine revenues with digital magazine solutions. Finding success in digital is highly dependent on good planning and consistent re-evaluation of what’s working and what’s not as consumer ...
This week’s infographic pick from Carabiner Communications, posted on MarketProfs‘ website, takes a nostalgic look at how storytelling has changed over the past 10 years. And what a decade it’s been! From blogs to wearable technology, the ways in which we communicate have evolved dramatically, and for better or worse, ...
With all the noise around social media’s potential to drive sales and brand awareness, you’d think it would be at the top of every CMO’s list. But that’s not the case, according to an OutMarket infographic posted on the SocialTimes website. While highlighting social ...
Digital Video Ads, Facebook News, Tablet Sales, Hispanic Ad Spending, and more are among the topics covered in this month’s installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare for changes just around the ...
To celebrate its first year in business, ebook subscription service Scribd put together a fun infographic that explores what people are reading. It found that mind, body, and spirit and business titles are big in the nonfiction world, but many readers don’t finish ...
In 2014, women business owners are mostly optimistic about both the performance of their companies and the economy overall, according to this week’s infographic pick from the National Association of Women Business Owners and Web.com. The organization, which surveyed 600 women business owners on the current ...
Viewer-Related Changes Welcome iOS 8? First and foremost, the biggest change in Adobe Digital Publishing Suite v32 is the support for iOS 8. Everyone on DPS likely knows at this point that their apps needed to be rebuilt sometime in August, ...
Visual content is exploding on social media, and it’s no surprise: Our brains process visuals 60,000 times faster than text. That’s according to this week’s Infographic Pick of the Week from Oracle, posted on the SocialTimes site. Yahoo, for one, has ...
In a rapidly changing content world, being able to launch new products, channels, or efforts quickly and effectively is key to success, but finding efficiencies early on within an implementation is what ultimately drives that content success. By ...
Technology has made it possible for digital marketers to send their messages around the globe nearly instantaneously. But for their campaigns to be successful, they need to understand their global audiences and how to navigate the changing landscape. This week’s Infographic ...
When creating an app using the Adobe Digital Publishing Suite, it is important to periodically preview your work, especially when building interactive overlays or after making any layout changes. As soon as a folio is added in the Folio Builder panel, it can ...
Google’s numbers are mind-boggling: 2.4 million search queries, more than 20 million ad impressions, 1.15 million Play Store app downloads. And that’s in just 60 seconds, according to our Infographic Pick of the Week from Sumocoupon, posted on SocialTimes’ website. ...
Growth of mobile among millennials, programmatic advertising, social media’s move into the mainstream, the problem with attribution in advertising, and more are among the topics covered in this month’s installment of TFP’s Media Metrics roundup. We compile excerpts from some of the ...
Consumers are increasingly using smartphones to make online purchases, and publishers like Domino and Rodale are getting in on the action by launching virtual retail stores that bring in additional revenue. This week’s infographic pick takes a look at smartphone ...