Ask the expert When it comes to marketing on LinkedIn, who knows the secret sauce better than LinkedIn itself? Created by the professional network in partnership with Column Five, this week’s infographic pick reveals how LinkedIn does content, from sponsored posts to sponsored ...
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What’s the buzz? If you want to learn about a brand or a new product or service, chances are your research will include checking out what others have to say about it on social media. However, the way we share and ...
READ MOREScaling Back Volume, Coverage of the Women’s March, Poynter’s Leadership Academy, Adobe’s Retailing Rollouts, Women in Media, InDesign CC Tip: OpenType Enhancements Welcome to Technology for Publishing’s roundup of news, stories of interest, and tips for media industry pros! This week, ...
READ MORETrump vs. the Media, Facebook’s Journalism Project, Instagram Stories Ads, Yahoo’s Name Change and Board Departures, TFP’s Infographic Pick of the Week Welcome to Technology for Publishing’s roundup of news, stories of interest, and tips for media industry pros! This week, ...
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Make it great We don’t have to tell you how fierce the content business was this past year—and competition for attention will only intensify as media choices continue to proliferate. So how will you make your content stand out in 2017? Here’s ...
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‘Tis the season With the rush of the holidays upon us, our productivity levels can take a hit. That’s why it’s important to follow good work habits, as this week’s infographic pick shows. With reminders to move, prioritize, delegate, and ...
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Who’s hotter? No question both Instagram and Snapchat are important platforms for content creators focused on reaching Gen Z and millennial audiences. But which is grabbing the most attention—and ad dollars? Based on an Adweek-commissioned survey by Survata, this week’s infographic pick shines ...
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Pain points “The age of digital transformation is the age of customer empowerment,” says this week’s infographic pick from Adobe. But as content marketers everywhere know, this is proving to be a double-edged sword: While there are more channels than ever on ...
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Lights, camera, action! Live video is on the radar screen of most publishers today. With offerings like Facebook Live, Twitch, Twitter Periscope, and YouNow promising greater audience engagement—particularly among younger demographics—one out of five media companies are planning to invest in live video in ...
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Growing new audiences With technology enabling consumers to access an increasing number of entertainment options more easily and seamlessly than ever before, media and marketing professionals everywhere are paying attention. This week’s infographic pick shows just how much is at stake, highlighting a LOLA MullenLowe ...
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Reality check We don’t have to tell you that social media—like it or not—is now part of the very fabric of the publishing industry. But to underscore that fact, here are a few numbers to consider: 2.34 billion Projected number of ...
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Fun with fonts When it comes to your website, good content is key but certainly not the only consideration. Design, visual aesthetic, and readability are critical as well, with seemingly simple choices like typeface playing a big role in the ...
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Crunching the numbers When it comes to social media, companies across industries often wrestle with the question of whether their content investments are paying off. In other words, is social contributing to the bottom line—and if so, how much exactly? Courtesy ...
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Electronic vs. print This week we bring you an infographic pick that explores what’s ahead in the book publishing world, with a detailed comparison of print and digital formats and forecasts for each category. Courtesy of ebook platform Blurb, it shows print remains strong despite ...
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The Uberification model A disruptor in the transportation industry, Uber started out just seven years ago as a simple mobile app for connecting drivers and passengers. Today, the company is estimated to be worth $62.5 billion—more than top carmakers including BMW, Ford, Honda, ...
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Got a minute? Here’s a quick and dirty infographic from PR Newswire that lays out six do’s and don’ts for creating highly effective infographics. A major do? Make it, well, quick and dirty. That means simplicity, good organization, and expert use ...
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Want to be a social media rock star? We found a great infographic highlighting the essential things you need to know about today’s top platforms, from image sizing and keyboard shortcuts to optimal days and times to post. This week’s ...
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What’s ahead? Courtesy of Kleverk Designs, this week’s infographic pick looks at what the coming months will bring for mobile app development, including greater integration of Internet of Things (IoT) technology linking devices, vehicles, structures, and more. Currently, 50 million apps are ...
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Sharing a good laugh When it comes to social networks, Facebook leads the pack: Its billion daily users drive massive amounts of referral traffic, with more than half logging in multiple times a day. And according to a recent survey, users share ...
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Did you know? A mind-boggling volume of activity takes place on the Internet every second of every day. So what do the Internet’s 3.2 billion users—44% of the world’s population—do when they’re connected? According to this week’s infographic pick from Unboxing Deals, ...
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