Publishing Trends

How Publishers Are Using Snapchat

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In December, New York Times columnist Farhad Manjoo said Snapchat parent Snap had “quietly become one of the world’s most innovative and influential consumer technology companies,” noting how Facebook is “obsessed” with imitating the popular messaging app—a topic widely reported across news sites. ...

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Wrapping Up Content Strategy 2015

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Looking at 2015 in review, it’s clear this was a year of dramatic change for publishers. Major shifts occurred not only across publishing platforms but in terms of what we need to deliver to readers and how. Our content strategy ...

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