Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about the importance of content governance and oversight. If you’re a publisher competing in today’s content market, you know that the more content you have, in ...
READ MOREContent Optimization, The Best and Worst Jobs, How to Measure Publishing Success, Magazine Apps, April Pinterest Roundup, DPS Tip: Avoid Moving Assets, TFP’s Infographic Pick of the Week Welcome to This Week in Publishing, TFP’s weekly roundup of news and ...
READ MOREPinterest has become a powerful referral source for many publishers. In order to best leverage the social media tool, it’s important to stay up to date on the latest features, user statistics, and trends, as well as how other publishers are ...
READ MOREAllTwitter introduced us to an infographic created by marketing consultancy Media Mosaic that highlights seven emerging trends in social media. Take a look and see whether you’re already taking advantage of these techniques to enhance your relationship with your audience; ...
READ MOREPlanning for and knowing where assets such as images, audio, and video files are going to be stored is an essential first step in building an Adobe Digital Publishing Suite app. Before creating documents, set up a folder to store these ...
READ MORENewsrooms’ Move to Digital, Vox’s Launch, Tech as an Afterthought, Core Journalism Skills, The Heartbleed Threat, TFP’s Infographic Pick of the Week: Creating the Perfect Password, Media Metrics, DPS Tip: Features Supported in Each Viewer Type Welcome to This Week ...
READ MOREAccording to a recent report, a hijacked Twitter account is worth more than a stolen credit card on the cyber black market. Bearing that in mind, it’s in your best interest to protect all of your social media accounts and ...
READ MOREWhen you’re planning your Adobe Digital Publishing Suite app, there are several decisions that you’ll need to make at the beginning of the process. Will you be designing for particular devices? For specific viewers—iPad, iPhone, Android, or Web Viewer? What ...
READ MOREThe state of the news media, digital ad spending, web audience behavior, tablets, mobile operating systems, ebooks, video strategies, and traffic referrals are among the topics covered in this month’s installment of TFP’s Media Metrics roundup. Every month, we compile ...
READ MOREProject Thunderdome’s Demise, A New Online Ad Metric, Long-Form Video on the Rise?, A Ban on Slang, Color Inspiration for Your Next Project, DPS Tip: Relative Navto Hyperlinks, TFP’s Infographic Pick of the Week Welcome to This Week in Publishing, ...
READ MOREThe best part of any new project is the “new” part. Excitement. Possibilities. Ideas. But where to start? Some projects just have to start with color. When I can leave the studio, I often head over to my local Paper ...
READ MOREThis infographic on content marketing that digital marketing journal Leaderswest recently shared caught our eye. Based on data from Oracle Eloqua’s State of Content Marketing 2014 Survey Report, this infographic offers a snapshot of how businesses are approaching content marketing to attract ...
READ MOREWith the release of Adobe Digital Publishing Suite v30, a DPS app can contain relative navigation commands, allowing readers to easily jump to the first or last article, or to the next or previous article. Readers can also jump to ...
READ MOREPew’s State of the News Media, The NY Times New Subscription Options, National Magazine Award Finalists, Facebook’s Effect on Referrals, Strategies for Maintaining Content Health, Women in Media: Hiring News, DPS Tip: Text Notifications, TFP’s Infographic Pick of the Week ...
READ MOREWelcome to TFP’s roundup of news highlighting women’s roles in the evolving media landscape. We have several hiring announcements to share with you this week: Kim Sealy has been promoted from the role of Eastern Advertising Director of Integrated Sales ...
READ MOREMarketing automation software firm Marketo created an infographic aimed at helping the rest of us learn from viral content site Upworthy’s success. Though Upworthy’s attention-grabbing headlines certainly have something to do with it, Marketo offers this important reminder as well: ...
READ MOREIn Adobe Digital Publishing Suite v30, the DPS text notification system has been rebuilt using an HTML interface. It offers the ability to send text notifications to certain device segments, to people who haven’t launched an app in 30 days, ...
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Continuing our series on the Essential Elements of an Effective Content Backbone, let’s talk about how to keep content in good health. What’s “content health”? Well, it’s the glue and process that keep your content workflows, structure, systems, and organization ...
READ MOREFiveThirtyEight’s Relaunch, Analytics’ Editorial Influence, Apple iPad News, Adobe DPS v30 Feature Enhancements, DPS Tip: Using Apple’s Application Loader, TFP’s Infographic Pick of the Week Welcome to This Week in Publishing, TFP’s weekly roundup of news and tips for media ...
READ MOREMobile advertising platform developer StartApp created an infographic that outlines the history of mobile ads and offers some stats on mobile device use. Mobile advertising is predicted to grow from $3.6 billion in 2011 to $18.3 billion in 2018—are you ...
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