Show me the money. You’ve heard it countless times: When it comes to content, engagement is key. But with all the investments you’re making to create great content, do you know whether you’re seeing a return on it—in real profits, that ...
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Looking at 2015 in review, it’s clear this was a year of dramatic change for publishers. Major shifts occurred not only across publishing platforms but in terms of what we need to deliver to readers and how. Our content strategy ...
READ MOREDisruptive technologies. Distributed content models. Globalization and transformation. The publishing business has certainly seen some seismic shifts in 2015, bringing both challenges and opportunities. We hope our monthly recommended reading lists have provided you with the resources you need to learn about these ...
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Merry and bright yet? This is the time of year when many of us kick our multitasking skills into high gear as we try to fit various holiday activities into our already overscheduled lives. And while we like to believe technology allows us to work smarter, ...
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Get inspired! We’ve all been there: You sit down to write a blog, marketing copy, or some other content and hit a wall. Nothing bubbles to the surface. Or maybe you have some good ideas but are struggling with how to best express them. ...
READ MOREWhat Apple Watch owners use their devices for, how hashtags affect engagement on Twitter and Instagram, a continued decline in magazine newsstand sales, Generation Z’s connectedness, and more are covered in this installment of TFP’s Media Metrics roundup. To help you ...
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Picture your success. Here’s something for all the content marketers out there: a helpful guide to advertising on Instagram, including a breakdown of demographics and use, top objectives, and creative requirements. With monthly active users jumping from 300 million to more than 400 million ...
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Need a reboot? Multitasking. Clutter. Distractions. We all fall victim to these notorious productivity sappers. Trick is how to get back on track. Our Infographic Pick of the Week offers 50 productivity tips that can help you get through your to-do list more ...
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If I asked you to define what a publishing platform is, what would you say? It’s a simple and yet complicated question, and I’d be curious to hear how different individuals would answer it depending upon where they sit in ...
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Emoji me. Looking to up your engagement game with today’s digital consumer? One word: emojis. This week’s infographic pick, posted by Adweek, shows it’s not just teens using the icons to express their sentiments—more than 60% of people over 35 years old ...
READ MOREThere’s no question social media is (or absolutely should be!) a key component of every publisher’s content strategy today. Given the fact that a huge chunk of publishers’ online traffic is now driven by social and direct-to-social distribution models are quickly ramping up, the ...
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What’s hot? Marketers looking to engage with online audiences are loving paid social media advertising, with budgets projected to grow to $19.8 billion by year’s end and $24.2 billion by 2016. According to this week’s infographic from social marketing firm MyClever, Facebook ...
READ MOREA drop in the number of developers focusing on wearables, a surprising increase in both digital and print newspaper ad spending, a Pew study on social media use over the past decade, the percentage of ads in Facebook’s News Feed, and ...
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Serifs, strokes, and swashes. This week’s infographic pick, posted by Janie Klieve on Canva, takes us into the world of typography with an illustrated overview of everything from typeface categories and styles to positioning and spacing to the parts of letters. If you’re a designer, this colorful ...
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What works for you? As the Seriously Social blog points out, social media management tools can’t take the place of a solid strategy and good planning, but they can boost your productivity and increase the effectiveness of your social media activities. Question is, which is ...
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Quality counts. It doesn’t matter how much content you churn out—if it isn’t high quality and relevant to your audience, you’re wasting your time and (often scarce) resources. We discovered an infographic from Express Writers that’s packed with information that can help you ensure a return ...
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Not a morning person? Read on. This week our focus is on productivity with a fun “do this, don’t do that” infographic that shows you how to “super-charge” your mornings. Noting that good morning habits are key to highly productive, low-stress workdays, our ...
READ MOREWhat consumers demand from digital content, how the mobile web is keeping pace with apps, millennials willing to pay for news, and more are covered in this installment of TFP’s Media Metrics roundup. To help you keep up with trends and prepare ...
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Who’s winning the race? The news business is undoubtedly changing—and rapidly—as more and more readers turn to social media to find the stories of the day. Publishers of all sizes are responding to this shift, with varying strategies and varying degrees of success, according to ...
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Keep calm and write on. The name of the game today is engagement, which means gaining—and holding—the attention of your audience with content that’s useful and well written. To help you achieve that goal, this week we bring you an infographic that highlights the ...
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